The BelCCI organises the first Road Show of foreign fairs for Belarusian exporters
Date: 24 January 2019
The Belarusian Chamber of Commerce and Industry is introducing a new format of preparing exporters for participation in national expositions abroad, titled Road Show. The new business practice includes not only research into the speciality and peculiarities of the fair, but also detailed analysis of the market potential of the country that is to host the exposition.
"Upon survey of the geography and topics of the national fairs over the last ten years we have decided to introduce a new practice of presenting such events, concentrating on the analysis of specific niches for national products, research of the country peculiarities and the competitors that are present there, forming an individualised plan of negotiations with potential partners for the participants of the exposition," the BelCCI Chairman noted.
The first event in the new format was a seminar devoted to prospects of the participation in the international agricultural fair Agrofood in Nigeria, where the National Exposition of the Republic of Belarus will be organised from the 26th till the 28th of March.
Among the participants of the seminar were Chairman of the Belarusian Chamber of Commerce and Industry Vladimir Ulakhovich, Ambassador Extraordinary and Plenipotentiary of the Republic of Belarus to the Republic of Nigeria Vyacheslav Bril, Director of Belinterexpo Exhibition Unitary Enterprise Evgeniy Vvedenskiy, and about 20 Belarusian exporting enterprises.
Over the event, a number of issues were discussed, such as practical aspects of commercial and economic cooperation between Belarus and Nigeria, prospect for increasing export of the national production to the African market as well as the preparation of the national exposition.
Ambassador Extraordinary and Plenipotentiary of the Republic of Belarus to the Federal Republic of Nigeria Vyacheslav Bril pointed out that in Nigeria, which is the largest economy on the African continent, there exists special demand for food products and agricultural equipment at the present moment. "The country is actively developing its agriculture, large farming complexes are being created that are interested in purchasing Belarusian equipment. Taking into account the high level of population increase, every year Nigeria needs more and more food: wheat, sugar, frozen fish, dry milk. At present, Belarus does not carry out export of food products to Nigeria, consequently, we can and we must work on this sector".
Overall, the project plan of Belarusian national fairs and expositions abroad for the year 2019 includes 9 countries. Apart from Nigeria, there are large exhibition events planned to take place in Argentina, Indonesia, Kenya, China, Latvia, the UAE, Pakistan and South Korea.