On July 7, a fair-festival of Belarusian products kicked off at the largest shopping center in Yekaterinburg, "MEGA". It is timed to coincide with the INNOPROM-2023 International Industrial Exhibition, in which Belarus participates as a partner country.
The fair-festival is represented by the following blocks: "Belarus is DELICIOUS", "Belarus is BEAUTIFUL", "Belarus is SPORTY", "Belarus is INTERESTING" and "Belarus cares FOR CHILDREN".
Participants present products from more than 20 domestic manufacturers, such as foodstuffs (meat and dairy products, confectionery and bakery products), cosmetics, light industry products, watches, dishes.
Concern "Bellegprom" has organized the sale of leather goods, shoes and business clothes of Belarusian production.
The fair-festival is accompanied by a rich cultural program from the Belarusian creative teams "Beli Ptah", "Verbitsa", "Cantabile". On July 9, additional performances of the state ensemble "Pesnyary" and the honored team of the Republic of Belarus, "Kupalinka" folk-group, are planned.
Also, within the framework of the fair, film broadcasts, competitions, entertainment for children, an exhibition of cultural heritage and sights of Belarus "Discover Belarus", master classes in wicker weaving, making clay products, face painting, appliqués, Belarusian folk dances are organized.
Belarusian cuisine cafe offers traditional national dishes.The dance show of BELARUS tractors from MTZ OJSC deserves special attention.