Exposition "Belarus. The Taste of Nature" at the Saudi Food Show in Riyadh
21 May 2024

The largest international exhibition of food and beverages, Gulfood, continues developing industry projects of the exhibition brand owners and founders. Saudi Food Show 2024, which takes place in Riyadh, Saudi Arabia, has become the next key exhibition project on the event calendar. It is a specialized event, dedicated to technologies and products in the food industry.

The Saudi Food Show exhibition is the most significant food and beverage exhibition in the Middle East after Gulfood, bringing together over a thousand major food industry companies from 97 countries, strategic partners and influential chefs on one exhibition platform.

"The Belarusian exposition 'Belarus. The Taste of Nature' is presented for the first time at the Saudi Food Show exhibition. Together with the exhibition organizers, the company 'Belinterexpo,' the organizer of the Belarusian pavilion, has formed a concise presentation pool of participants from renowned domestic dairy enterprises. Belarusian brands actively explore market opportunities, offer unique products of their own production, and build a partner portfolio within meetings and negotiations with foreign representatives," Natali Kurash, Director of the unitary enterprise "Belinterexpo" of the Belarusian Chamber of Commerce and Industry noted.

Specifically for the exhibition, the Belarusian side showcases a wide range of dairy products, including powdered milk, assorted cheeses and desserts. The products of domestic manufacturers are in high demand in the region, confirming a high level of quality in line with the requirements of the Middle East market.

At the Saudi Food Show exhibition, OJSC "Slutsk Cheese-Making Plant," OJSC "Molochy Mir," and OJSC "Milkavita" present their cheeses, milk, butter, and other dairy products.

During the international Saudi Food Show exhibition, presentations of promising startups and innovators in the catering sector are planned by the organizers, including practical seminars and negotiation platforms involving representatives from the Belarusian side.
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